Portfolio
experience and impact across many industries
Where it happened
Transformed the $700M global home theater business, championing new product and marketing directions, and reaching new customers and distribution with an updated market-leading portfolio while profitably managing the P&L.
Managed development and growth of an $800M digital receiver business in North America. Actively led product development and commercial engagement with network operators and multiple technology partners.
Managed product marketing at Shark Ninja and Summer, driving market research, product strategy, and cross-functional activities to enter new markets and reinvigorate established ones.
Supported and advised early stage startups through engagement at Mass Challenge, a startup accelerator in Boston's Innovation district.
Business Impact
CineMate 1SR
Disrupted US & European markets with #1 product
Critically assessed market defining strategy and setting direction for first Bose soundbar.
CineMate 1SR soon led the market, resetting performance expectations with sales at 6X market ASP.
Solo TV Speaker
Created $200M category and brand with new customers and distribution
Expanded market by driving primary research and delivering solution appealing to overlooked customer.
Doubled adoption rate among buyers by leveraging customer insights to define and test product and marketing.
Lifestyle 650
Partnered with research & design to re-envison elegant performance
Leveraged agile research and development approach to iteratively evaluate technologies for ultra-small speakers.
Coupled engineering with design for smallest high-performance system in an elegant package.
Learn to Sit
Reset strategies and redirected portfolio to restore growth to $200M company
Leveraged market data and created consumer insights to reset multiple strategies to enable $50M-60M growth.
Learn-to-Sit children's floor seat earned 4.5 Stars and Amazon's Choice in category.
ION Robot Vacuum
Guided cross-functional team to define and develop new robotic vacuum
Used market and customer insights to prioritize features, guide marketing, and direct roadmap and development.
Team established Shark as a robot market contender, driving rapid development & launch of 4.5-Star Wi-Fi robot.
Engineered, then led digital satellite receiver business
As an engineer, designed IC, SW, and HW for DirecTV digital receivers; team received a Technical Achievement Emmy.
In partnership with Hughes and others, we created the first small-dish digital system delivering 100s of channels.