About Triavela
Triavela is a product strategy, development, and marketing consultancy.
We help new companies launch, and established companies excel.
Here's how we do it
Proven Leadership
Triavela is led by Doug Lankford, a product and business leader with experience ranging from technical and marketing powerhouses like Technicolor and Bose, to mentorship of Boston-area startups.
Doug's cross-industry, multi-disciplinary product and business experience guides leadership and extended teams to build their business right.
Doug Lankford
Skilled Affiliates
Triavela partners with experts to ensure your needs are met.
We work closely with your internal resources and existing partners, and as needed draw on a rich base of talent to ensure excellence and efficiency.
And we don't markup their fees. We just coordinate and integrate the work for greatest impact.
Expert Collaborators
Leadership Experience
Business Management – managed $200M - $800M P&Ls, overseeing revenue, margin, OpEx.
Strategy Development – developed and drove execution of strategies that created and redirected businesses.
New Products – directed planning, creation, positioning, and launch of 25+ premium products, many gaining #1 market share.
Customer Insights – drove market and consumer research, leveraging insights to shape strategy, product, customer engagement, and marketing.
Commercial Partnerships – managed business development and negotiation, and subsequent commercial relationships valued in excess of $1B.
Product Marketing – initiated and led growth initiative, guiding global team of 40+ marketing and sales leaders to 50% growth opportunity.
Product Development – guided development of complex products and distributed systems relying on embedded & connected software
Technology Engagement – leveraged engineering development and integration experience to guide strategy, partner engagement, and design.